How To Beat Facebook Algorithm To Reach More Audience 

by | 05/21

 Social Media is a fantastic medium through which to get clients for your coaching and therapy business. These platforms are free for both personal and business use, but getting your post reach many people is becoming a constant challenge.   

This is more so with Facebook, where reach with post is progressively getting worse. When you send out a post on Facebook, it is at the mercy of Facebook algorithm.   

What is the Facebook algorithm?

The Facebook algorithm decides which posts people see every time they check their Facebook feed, and in what order those posts show up.

For it’s part, Facebook would like to remind us that there is no single algorithm, but rather “multiple layers of machine learning models and rankings,” built to predict which posts will be “most valuable and meaningful to an individual over the long term.”

In other words, instead of presenting every available Facebook post in chronological order, the Facebook algorithm evaluates every post, scores it, and then arranges it in descending order of interest for each individual user.

This process happens every time a user—and there are 2.7 billion of them—refreshes their newsfeed.

While we don’t know all the details of how the Facebook algorithm decides what to show people (and what not to show people) we do know that—like all social media recommendation algorithms—one of its goals is to keep people scrolling, so that they see more ads.

What does this mean for brands? When it comes to earning more organic reach, the Facebook algorithm will reward you for posting content that people engage with.

Bear in mind that as of the end of 2020, organic reach is still on the decline. The average reach for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%).

Meanwhile, the average engagement rate in 2020 for an organic Facebook post was 0.25%. That number drops to 0.08% for someone with more than 100k followers.

Did you get the gist from the stats?

If you rely on organic reach alone to promote your business, you might be wasting your time, the one thing you don’t have, as a business owner.

Facebook Advertising is critical if you want to reach more people with your message, your ideas and your products or services.

Facebook Advertising is a whole new topic, which I will write about in the coming weeks.

Pleasure to have you here. It will be nice to know your thoughts or question, through the comments book.

Connect with me on Social Media, @beatriceyakubumedia, in the major platforms.

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